Collaboration is KEY
There is certainly power in collaboration with the objective being to create more efficient ways to achieve your goals. When deciding to collaborate or partner with other companies, organizations or creatives, there are 3 key components to consider.
When researching potential collaborators, don’t hesitate to dig deep. What do their ratings and reviews tell you about your potential collaborator? What have you experienced personally when interacting, purchasing products or supporting their brand? Let’s face it, it’s better to do the research now than to regret later.
SHARED VALUES and MUTUAL RESPECT
Do your potential collaborators share your views on customer service, business, product development, etc.?
Ensure that the company you choose to work with is clear in its own identity, the brand is clear and relates directly to your brand. Their content may be engaging, their followers may be interacting, their sales might be high and their bank accounts may be substantial, but are they representing themselves and engaging their customers/audience in a way that follows your core values. Once you make the decision to collaborate, your brands will undoubtedly be “linked”.
How will your product or service help your potential collaborator gain more customers and revenue and vice versa? Collaboration offers companies, organizations and creatives the ability to combine their expertise to ultimately develop an even more attractive or valuable product. Effective collaborations are a win for all involved.