The purpose of networking is to make viable connections that are equally beneficial for both parties. Ask yourself, “What do they have to offer me? What do I have to offer them?”. When a person feels connecting with you is as beneficial for them as it is for you, they’ll be more likely to continue to connect with you and also support and promote your brand.
For the person that tends to be reserved when meeting new people, using social media as a means of networking can be extremely beneficial. Social media gives you a platform and an opportunity to meet others in a comfortable space...cyberspace.
By controlling what one sees, reads and/or hears upon meeting you virtually, it gives you the opportunity to put your best foot forward; to present yourself in the best light and in a manner that peaks one’s interest in getting to know you/your brand better. You don’t have to know the right thing to say when you allow your social media persona to speak for you...at least until you’ve made the desired connections and begin feeling comfortable with speaking for yourself.
Before sending a request or accepting a new “friend” on social media, do a little research. Again, ask yourself, “What do they have to offer me? What to I have to offer them?” If there is no clear potential benefit in making the connection, consider it twice before accepting.
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